AUTOMATED MARKETING FOR HEATING ENGINEERS
Marketing that matches the heating calendar
Your year has a shape: dead quiet in June, drowning in November. The engineers who smooth that curve aren't luckier — they're the ones in the customer's inbox in September saying "book your service before the rush". Automated Marketing writes and sends those campaigns for you, timed to the seasons that drive your trade.
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Your customer list is worth more than your ad spend
Every heating engineer sits on a goldmine: years of past customers whose boilers you know — age, make, service history — who already trust you. Most of that list hears nothing until something breaks. Automated Marketing puts it to work with campaigns sent under your business name, written for you, landing at the moments that matter in the heating year.
The rhythm writes itself. Late summer: a "beat the autumn rush" service campaign while your diary has room. June and July: install and upgrade offers that turn the quiet season into fitting season, when customers can actually live without heating for a day. And for the customers whose boilers are pushing twelve or fifteen years old, targeted upgrade promotions that plant the replacement conversation with you — long before a breakdown sends them to whoever answers first.
None of it needs you at a keyboard. We plan the calendar with you, draft every email and text for your approval, and the sending, timing, and follow-ups run automatically. You stay on the tools; your name stays in front of every customer you've ever done right by.
How it works
1
We plan your campaign year
During setup we map campaigns to your seasons — pre-winter servicing, summer install offers, upgrade promotions for ageing boilers — and segment your customer list to match.
2
We write it, you approve it
Every email and SMS is drafted for you in your business's voice. You give each one a quick once-over — no blank pages, no staring at a subject line.
3
Campaigns run themselves
Messages go out on schedule under your name, replies and bookings come back to you, and you can see exactly which campaigns put jobs in the diary.
Why gas & heating engineers use automated marketing
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Beat the winter stampede
A September service push fills your autumn with planned work at full margin — instead of cramming everything into the weeks when every phone in town is ringing.
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Turn summer into install season
Quiet months are perfect for boiler swaps — customers can spare the heating for a day. A well-timed offer keeps the van busy when the phone isn't.
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Upgrade the ageing boilers first
You know which customers are running fifteen-year-old boilers. Targeted promotions start that replacement conversation with you, not with a search result.
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Written for you, not by you
You didn't get Gas Safe registered to write email copy. Every campaign arrives drafted and ready — your only job is a thumbs-up.
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From your own domain
Campaigns send from your professional business email — included in your plan — so they land looking like the established local firm you are.
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You see what worked
Opens, clicks, and bookings per campaign, in plain English. When the spring service push books nineteen jobs, you'll know — and we'll run it again.
Automated Marketing FAQs
What campaigns work best for heating engineers?
Three earn their keep year after year: a pre-winter boiler service push in late summer or early autumn, install and upgrade offers through the quiet summer months, and targeted boiler replacement promotions to customers with older appliances. We'll set all three up as your starting calendar.
Do I have to write anything myself?
No. Every email and text is written for you, in a tone that fits your business, and sent over for approval before anything goes out. If you want to tweak a line or drop a campaign, that takes a minute — but the blank page is never your problem.
Is this spam? Will it annoy my customers?
It's the opposite of spam — these are your own past customers hearing from the engineer they already trust, a handful of times a year, about things that genuinely affect them: servicing before winter, sensible upgrade timing, offers with real value. Unsubscribes are handled automatically and the frequency stays respectful.
How is this different from Rebooking Automation?
Rebooking Automation is one-to-one and date-driven — it texts an individual customer when their specific boiler service or certificate falls due. Automated Marketing is one-to-many and season-driven — campaigns to whole segments of your list. They work best together: reminders capture the due work, campaigns generate the rest.
Which plans include Automated Marketing?
Email campaigns are included from the Growth plan, and the full Marketing Automation suite — advanced segmentation and multi-step campaigns — comes with Scale. The pricing page breaks down exactly what each plan carries.
How quickly can my first campaign go out?
Setup is done for you — list import, segments, sending domain, and your first drafted campaign are sorted during the free audit, and most heating engineers are live within 48 hours. Your first send can go out the same week.