AUTOMATED MARKETING FOR PLUMBERS
Marketing campaigns written and sent for you
You know the rhythm of the year better than anyone — frozen pipes in January, bathroom refurbs in summer, heating panic in October. Automated Marketing turns that knowledge into campaigns that go out under your business name, without you writing a word or touching a mailing list.
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Your customer list is a goldmine you never dig
Every plumber sits on a list of past customers who already trust them — and almost none of them ever hear from you again until something breaks. Meanwhile the national brands are in their inbox monthly. That silence has a cost: when the customer finally wants a new bathroom or a smart thermostat, months of someone else's marketing means you're no longer the name that springs to mind.
Automated Marketing keeps you present without the graft. A frozen-pipe prevention email before the first cold snap — lag the pipes, find the stopcock, here's my number if the worst happens. A bathroom refurbishment offer in early summer when people are thinking about the house. A radiator balancing and heating health-check push in September, before the season's first breakdown wave. Timely, useful, and signed by your business.
The part plumbers care about most: you don't write any of it. The campaigns are drafted for you, matched to the plumbing calendar, and sent to your customer list on schedule. You approve what goes out, then get on with the day job while the enquiries it generates arrive by reply, phone, or your booking page.
How it works
1
We plan your campaign calendar
During setup we map campaigns to the plumbing year — winter freeze prevention, summer refurb offers, pre-season heating checks — and build your customer list from your records.
2
Campaigns are written for you
Each email or text is drafted in your business's voice, with your branding and your offer. You give it a quick once-over and approve.
3
Work comes back in
Campaigns land at the moment customers are most likely to act, and replies and bookings flow back to you — no agency fees, no Tuesday nights writing newsletters.
Why plumbers use automated marketing
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Winter freeze campaigns
A frozen-pipe prevention email before the cold snap positions you as the helpful expert — and makes you the first call when a pipe does let go.
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Fill summer with refurbs
Bathroom refurbishment promos land in the season people plan home improvements, turning your quiet months into your biggest-ticket work.
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Beat the October rush
Radiator balancing and heating health-check offers in September pull sensible customers in before the first-cold-week breakdown chaos.
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Zero writing required
Every campaign is drafted for you and sent under your name. Your only job is a quick approval — no blank-page evenings, ever.
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Stay the name they remember
Regular, useful contact means that when a customer finally wants that new en-suite, the plumber they think of is you — not whoever emailed them last.
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See what each send brought in
Opens, clicks, replies, and bookings are tracked per campaign, so you can see which messages actually put work in the diary.
Automated Marketing FAQs
What kind of campaigns work best for plumbers?
Seasonal ones. Frozen-pipe prevention before winter, bathroom refurb offers in summer, radiator balancing and heating checks before the season kicks in, and gentle re-engagement messages to customers you haven't seen in a while. We plan the calendar around your services and your quiet months.
Do I have to write the emails myself?
No — that's the point. Every campaign is written for you, in your business's tone, around your actual services and offers. You review and approve each one before it sends, which usually takes a couple of minutes.
Who do the campaigns go to?
Your own past customers and enquiries — people who already know your work. We build the list from your records during setup and keep it growing automatically as new customers book in. No bought lists, and every message includes a proper unsubscribe.
Is this email only, or texts as well?
Both. Longer seasonal pieces like a winter pipe-care guide suit email, while a short, punchy offer often lands better by SMS. We recommend the right channel per campaign and you have the final say.
Which plans include Automated Marketing?
Email campaigns are included from the Growth plan, and the full Marketing Automation suite — multi-step campaigns across email and SMS — comes with Scale. See pricing for exactly what each tier covers.
How quickly can my first campaign go out?
Setup is handled for you — list import, branding, and the campaign calendar — and most plumbers are live within 48 hours of the free audit. Your first campaign can be in customers' inboxes the same week.