AUTOMATED MARKETING FOR CLEANING COMPANIES
Campaigns that land right on season
Cleaning demand runs on a calendar — spring cleans in March, student changeovers in June, deep cleans before Christmas. Automated Marketing puts a campaign in front of your clients at each of those moments, written and sent for you, so the seasonal rush books with you instead of whoever advertised first.
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You know the busy seasons — now get ahead of them
Ask any cleaning company owner when the phone goes mad and they'll tell you to the week: spring cleaning fever, the June–July student changeover, September's back-to-routine rush, and the pre-Christmas scramble for ovens and carpets. Knowing the wave is coming is easy. Finding the time to write and send a campaign before it breaks is the part that never happens.
Automated Marketing takes that job off your plate entirely. Campaigns are planned around the cleaning calendar, written in your company's voice, and sent to your client list by email — a spring deep clean offer in early March, an end-of-tenancy push to landlords before changeover, a "book your pre-Christmas clean" note in November before the December panic.
Every email links straight to your booking page, so a good campaign turns into confirmed cleans rather than just enquiries. You approve the plan; the sending, timing, and follow-through all happen without you.
How it works
1
We plan your campaign calendar
During setup we map campaigns to your year — seasonal peaks, quiet months that need a push, and the audiences that matter, from weekly domestics to landlords.
2
We write and send them
Each campaign is drafted in your voice with your offer and sent to the right slice of your list at the right time. You approve before anything goes out.
3
Bookings come back
Every message links to Online Booking, so a reader can go from "good idea" to a confirmed slot in under a minute — and you can see exactly what each campaign brought in.
Why cleaning companies use automated marketing
🌸
Own spring cleaning season
When March hits and everyone wants a fresh start, your offer is already in their inbox — not competing in a crowded search result.
🎓
Cash in on changeover
Student moves and summer tenancy churn are a landlord goldmine. A targeted campaign to agents and landlords books you solid before the rush.
🎄
Fill the pre-Christmas rush
Ovens, carpets, and full-house cleans before the in-laws arrive — a November campaign captures the demand before diaries jam up.
📊
Smooth out the quiet months
January flat? A well-timed offer to past clients puts cleans in the gaps instead of leaving teams under-booked.
✍
Written for you, in your voice
No staring at a blank email on a Sunday night. Campaigns arrive drafted and ready — you just say yes or tweak.
✅
Books, not just clicks
Because every campaign links to your live booking calendar, the distance from reading to rebooking is a single tap.
Automated Marketing FAQs
What kind of campaigns work for a cleaning company?
The seasonal ones do the heavy lifting: spring cleaning offers, end-of-tenancy pushes around student and summer changeovers, back-to-school September resets, and pre-Christmas deep clean promotions. Between seasons, offers on carpets, ovens, and upholstery keep the list warm and the quiet weeks filled.
Who actually writes the emails?
We do — that's the point. Campaigns are drafted in your company's tone with your offers and pricing, and nothing is sent until you've approved it. Your involvement is a few minutes of review, not an evening of writing.
Who do the campaigns go to?
Your own client and enquiry list — the people who already know your work. Campaigns can be sliced by audience, so landlords get the end-of-tenancy push while domestic clients get the spring clean offer, and everyone can unsubscribe cleanly, keeping you GDPR-compliant.
Is this the same as the rebooking messages?
They're complementary. Rebooking Automation is one-to-one — it nudges an individual client when their clean falls due. Automated Marketing is one-to-many — seasonal campaigns and offers to whole segments of your list. Together they cover both the personal nudge and the big push.
Which plans include Automated Marketing?
Email campaigns are included from the Growth plan, and the Scale plan adds the full Marketing Automation suite for cleaning companies that want the complete engine. The pricing page shows where each level fits.
How soon could my first campaign go out?
Setup is done for you and most cleaning companies are live within 48 hours of the free audit. From there, your first campaign is usually drafted, approved, and sent within the week — ideally timed to whichever seasonal peak is coming next.