AUTOMATED MARKETING FOR PAINTERS & DECORATORS
Marketing that runs while the paint dries
You already own the most valuable marketing asset on your patch: a list of every household you've ever painted for. Automated Marketing puts that list to work — seasonal campaigns, win-back messages, and promotions that go out under your business name at exactly the right moments of the year, without you writing a word, designing anything, or remembering a single date.
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Your past customers are your cheapest source of new work
For most decorators, "marketing" means paying directory fees and hoping word of mouth keeps humming. Meanwhile, a goldmine sits untouched in the phone: dozens or hundreds of people who've already let you into their homes, already watched you sheet up and leave the place spotless, and already trust your finish. Reaching them costs pennies compared with winning a cold lead off a platform, and they say yes far more readily — yet most only ever hear from you again if they happen to call first. Every month that list sits silent, some of those customers are hiring somebody else for work that should have been yours by default.
Decorating also has a season built into it, which makes timing half the battle. Exterior work has to squeeze into the dry months, so the decorators with full spring and summer diaries are usually the ones who wrote to their customers in late winter, while everyone else waited for the sunshine to make the phone ring. The same rhythm repeats all year round — an interior push as the evenings draw in, a new-year freshen-up message once the decorations come down, a nudge to your landlord contacts ahead of the busy letting periods. None of it is complicated; it just never happens when the person who'd have to write it spends fifty hours a week on the tools.
Resolves handles all of it, at two levels. Email Campaigns, included on Growth and Scale plans, let you send promotions and updates to your customer list whenever you have something worth saying. Marketing Automation, on the Scale plan, goes further: a full seasonal calendar of campaigns — planned, written, and sent under your brand — that runs itself all year without you touching it. Either way, you approve everything before it goes out, it all sounds like you rather than an agency, and the replies land straight back in your inbox and your booking diary.
How it works
1
Your list gets pulled together
During setup we gather your past customers, old enquiries, and quoted-but-never-booked contacts into one organised list — the audience you've spent years earning without realising it.
2
Campaigns go out in your name
Seasonal pushes, offers, and win-back messages are written for you and scheduled for the moments they'll land best. You read and approve every one before it sends.
3
Replies become diary entries
Recipients tap through to your booking page or reply to you directly, and the quiet weeks you used to dread start filling weeks ahead of time instead.
Why painters & decorators use automated marketing
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Your list, finally earning
Every past customer becomes an audience you can reach on demand, instead of a name in your phone who might remember you someday — or might not.
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Exterior season, pre-sold
A late-winter campaign fills your weather-window weeks before the first warm weekend sends every homeowner on your patch scrambling for quotes.
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Wake up dormant quotes
People who priced a job and went quiet usually postponed rather than refused. A well-timed message brings a surprising number of them back to book.
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Flatten the quiet months
Planned campaigns give January and the awkward shoulder seasons a push of their own, so your income stops swinging quite so hard with the calendar.
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Your name, your voice
Everything reads like it came from you, not a marketing department — because it's drafted around your business, your patch, and signed off by you.
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Zero writing, zero remembering
No blank-page evenings and no missed seasonal windows. The campaign calendar keeps running whether you're flat out, on site, or on a beach.
Automated Marketing FAQs
Does email marketing actually work for a painting and decorating business?
Yes — precisely because you're not emailing strangers. You're writing to people who've already hired you, watched you work in their home, and liked the result, which is the warmest audience any business can have. Decorating is a repeat and referral trade, so staying visible between jobs is most of the battle: a steady rhythm of useful, well-timed messages keeps you the first name that comes to mind when the next room needs doing.
What would I even send to my customers?
More than you'd think. Exterior slots opening up for spring. An autumn interior push as the evenings close in and people start living indoors again. A between-tenancy offer for your landlord and letting-agent contacts. A January freshen-up message once the Christmas decorations come down and every wall suddenly looks tired. We plan and draft the whole calendar around your patch, your seasons, and the kind of work you want more of.
When should I start promoting exterior painting?
Before the season, not during it. Homeowners think about exterior work when the sun reminds them, by which point good decorators are already committed for months and all a campaign can do is join a queue. A message landing in late winter puts your name in front of them while diaries are still open on both sides — and positions the spring slots you do have as something worth moving quickly for.
Can it win back quotes that never replied?
That's one of its best tricks. Re-engagement campaigns go out to contacts who priced a job but never booked — and many of them were only ever waiting for payday, a house sale, or the right moment. A friendly nudge months later catches a good share of them still wanting the work done. And on Growth and Scale plans, Quote Follow-Up chases each new unanswered quote automatically, so far fewer go dormant in the first place.
I hate writing. Do I have to come up with the emails myself?
No — that's the entire point. Each campaign arrives already written, in the plain language of a decorator talking to customers rather than a marketing department performing. You read it, change anything that doesn't sound like you, and approve it. That's your whole involvement, and it takes minutes rather than the evening a blank page would have cost.
Which plans include automated marketing?
Email Campaigns come with Growth and Scale, letting you send promotions to your customer list whenever you like. The Scale plan adds full Marketing Automation on top — a seasonal campaign calendar that plans itself, writes itself, and runs itself under your brand all year. The pricing page breaks down both tiers in full.