AUTOMATED MARKETING FOR GARAGES
Fill the quiet weeks before they arrive
Every garage knows the lulls — the flat spell after Christmas, the dip before summer holidays. Automated Marketing sends the right campaign at the right time — winter tyre checks in October, air-con re-gas in May, health checks before the getaway — written and sent for you, to customers who already trust you.
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Your customer list is the cheapest marketing you own
Sitting in your records are hundreds of people who've already handed you their keys. They know the workshop, they've paid your invoices, and they'd rather use you again than gamble on somewhere new. Yet the only time most garages contact them is when a booking's confirmed. In between, it's the chains' glossy emails landing in their inbox — not yours.
Garage work is seasonal, which makes it perfect for planned campaigns. October: batteries, bulbs, and winter tyre checks before the first frost. Spring: air-con re-gas when the first warm week reminds everyone theirs blows lukewarm. July: pre-holiday health checks before the drive to Cornwall. Each campaign lands just before the need peaks — so when the moment comes, your garage is the one they think of.
And none of it lands on your to-do list. We plan the calendar around your services and your quiet periods, write every email and text in your garage's voice, and send them on schedule. You'll know it's working the same way you know anything's working — the diary looks healthier in the weeks that used to be dead.
How it works
1
We plan your campaign calendar
Together we map the year — winter checks, air-con season, holiday health checks, MOT-heavy months — matched to your services and your slow weeks.
2
We write and send each campaign
Emails and texts go out to your customer list on schedule, in your garage's voice, each with a link to book. You approve the plan; we do the sending.
3
Quiet weeks fill up
Customers book the seasonal work directly from the message, slots land in your diary, and downturns you used to just absorb start to flatten out.
Why garages use automated marketing
🌡
Campaigns that match the season
Tyres and batteries before winter, air-con before summer, health checks before the holidays — offers timed to when drivers actually feel the need.
📅
Smooths out the slow weeks
Instead of hoping the phone rings in a flat spell, a campaign lands the week before and books the work in ahead of time.
✍
Written and sent for you
No staring at a blank email on a Sunday night. Every subject line, message, and booking link is drafted, scheduled, and sent on your behalf.
💰
Sells to people who know you
Marketing to past customers costs a fraction of winning strangers — and converts far better, because the trust is already earned.
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Email and SMS together
Bigger seasonal pushes go by email; short, timely nudges go by text. Each message uses the channel your customers actually read.
✅
Books work, not just clicks
Every campaign links straight to your online diary, so a customer can go from "good idea" to a booked air-con re-gas in under a minute.
Automated Marketing FAQs
What kind of campaigns work for a garage?
Seasonal ones, mainly — winter tyre and battery checks in autumn, air-con re-gas in late spring, pre-holiday health checks in summer, and wiper-and-lights pushes when the clocks change. We can also run one-offs, like filling a week where a fleet booking has fallen through.
Do I have to write the emails myself?
No — that's the point. We plan the calendar with you once, then write every email and text in your garage's tone, schedule it, and send it. You can review campaigns before they go if you like, or let the approved calendar run itself.
Who do the campaigns go to?
Your existing customer list — the people who've already used your garage. We import it during setup, keep it tidy as new customers come through, and handle opt-outs properly so you stay on the right side of UK marketing rules.
How is this different from Rebooking Automation?
Rebooking Automation is personal and date-driven — it texts an individual customer when their own MOT or service falls due. Automated Marketing is seasonal and list-wide — it promotes timely work, like air-con re-gas, that no due date would ever trigger. Most garages run both, because they fill the diary from different directions.
Which plans include Automated Marketing?
Email campaigns are included from the Growth plan, and the Scale plan adds the full Marketing Automation service — a richer campaign calendar across email and SMS. See pricing for what each tier covers.
How long before my first campaign goes out?
Setup is done for you — list import, campaign calendar, and the first drafts — and most garages are live on the platform within 48 hours of the free audit. Your first campaign is then timed to the next seasonal opportunity rather than rushed out for the sake of it.