AUTOMATED MARKETING FOR BUILDERS
Your next big project is already on your books
The family whose kitchen you extended is quietly pricing up a loft. The couple whose bathroom you refitted are talking about a garden room. Automated Marketing keeps your name in their inbox with seasonal campaigns — so when they're ready, they email you, not a search result.
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Past clients are the cheapest pipeline you'll ever own
Ask any established builder where their best jobs come from and it's the same answer: people they've built for before, and the people those people talk to. Yet almost no building firm does anything deliberate with that list. The names sit in old quotes and invoice files while marketing budget goes on directories full of tyre-kickers.
Automated Marketing puts that list to work. A spring campaign lands just as households start planning renovations for the year — "thinking about extending? Here's what a project like yours involves." An autumn one arrives before the weather turns, covering weatherproofing and the jobs worth doing before winter. In between, occasional project showcases remind everyone what your firm can do.
You don't write any of it. Campaigns are drafted for you in your firm's voice, sent under your name, and timed to the seasons that drive building decisions. It's the marketing a bigger firm would pay an agency for — running quietly behind a firm of two blokes and a van.
How it works
1
We build your list
Past clients and old enquiries are gathered from wherever they live — quote emails, invoices, a battered notebook — into one clean, consented list.
2
Campaigns are written for you
Seasonal emails — spring renovation planning, autumn weatherproofing, project showcases — are drafted in your voice for a quick nod of approval.
3
Projects come back to you
Emails go out on schedule under your firm's name. When a reader's "one day" project becomes real, you're the builder already in their inbox.
Why builders use automated marketing
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Front of mind when it matters
Home projects brew for months before anyone gets quotes. A steady presence in the inbox means you're the default choice when the brewing stops.
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Campaigns that follow the seasons
Spring extension planning, summer garden rooms, autumn weatherproofing, winter internal refits — each email lands when that work is on people's minds.
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Written for you, sent as you
No staring at a blank email on a Sunday night. Every campaign is drafted in your firm's voice; you approve it in a minute from your phone.
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Fills the quiet months
A well-timed campaign to past clients can pull smaller winter jobs — refits, repairs, garage conversions — into the gaps between major builds.
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Showcases your best work
Finished-project emails put your latest extension in front of every past client — and past clients forward them to neighbours planning their own.
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You see what lands
Opens, clicks, and replies are tracked per campaign, so you know which messages actually generate enquiries rather than guessing.
Automated Marketing FAQs
I'm a builder, not a copywriter. Who writes the emails?
We do. Every campaign is drafted for you in plain, honest language that sounds like your firm — no marketing fluff — and nothing sends until you've approved it. Most builders approve a campaign from their phone in under a minute.
How often do emails go out?
Typically one well-made email a month to six weeks, anchored to the seasons — enough to stay remembered, never enough to annoy. It's your list and your name on it, so the cadence is always yours to set.
Is emailing past clients allowed under GDPR?
Yes — contacting your own past customers about your services is a recognised lawful basis, and we set the list up properly during onboarding: existing clients only, a clean record of consent, and a working unsubscribe link on every email.
What results should a building firm expect?
Building projects have long fuses, so it compounds rather than spikes: a reply to the autumn email about a roofline repair, then a spring enquiry that turns out to be the extension they'd been sitting on. One converted project a year typically pays for the plan several times over.
Which plans include Automated Marketing?
Email Campaigns are included from the Growth plan, and the Scale plan adds full Marketing Automation — multi-step sequences and re-engagement flows on top. The pricing page shows exactly what sits where.
What does setup involve on my side?
Very little — setup is done for you. We gather and clean your client list, plan the seasonal calendar, and draft the first campaign; most builders are live within 48 hours of the free audit with the first email ready to approve.