AUTOMATED MARKETING FOR ROOFERS
Marketing timed to the weather, written for you
Roofing demand follows the forecast — gutters in autumn, roof checks before winter, repairs after every named storm. Automated Marketing sends campaigns to your customer list at exactly those moments, under your business name, without you writing a word.
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The best time to email about roofs is decided by the sky, not by you
A roofer's marketing calendar practically writes itself: an autumn push for gutter clearing while the leaves fall, a pre-winter campaign offering roof checks before the frost gets into cracked pointing, and a message to past customers within days of a storm rolling through their postcode. Sent at the right moment, each one lands on a homeowner already half-thinking about their roof.
The problem is that those moments arrive when you're busiest. The week a storm hits — precisely when an email to past customers would pull in the most work — you're flat out on repairs with no chance of sitting down at a laptop. So the campaign never goes out, year after year, and the searching homeowners get shared out by Google instead.
Automated Marketing takes the writing and the timing off your hands. Campaigns go out under your business name to the customers who already know your work — the audience most likely to book and to pass your name over the fence. It's marketing that runs itself, not job management software; the only thing that changes is how full your enquiries inbox looks when the weather turns.
How it works
1
We plan your seasonal calendar
Together we map the year — autumn gutter promotions, pre-winter roof check offers, spring moss treatments — plus the standing post-storm outreach for when bad weather hits your patch.
2
Campaigns are written and sent for you
Each email and text is drafted in your voice, approved by you, and sent to your customer list at the scheduled moment. Nothing depends on you finding a spare evening.
3
Warm enquiries come back in
Recipients tap through to book an inspection or reply directly. These are past customers, not cold leads, so the conversion beats anything a leaflet drop can manage.
Why roofers use automated marketing
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First in after a storm
While other roofers wait for the phone, your past customers get a "want us to check yours over?" message days after the winds — and they book the firm that reached out.
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Pre-winter check campaigns
An October offer to inspect roofs before the frost turns hairline cracks into leaks fills November with sensible, well-priced work — and saves your customers a January emergency.
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Autumn gutter promotions
A well-timed gutter-clearing promo to your whole list turns falling leaves into a fortnight of quick jobs, with fascia and soffit issues often spotted while you're up there.
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Written in your voice
No marketing-speak and nothing generic — campaigns read like a message from a local roofer people know, because that's who they're from.
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Your customer list, working
Past customers are the cheapest work you'll ever win. Regular, useful contact keeps your name in their kitchen-table conversations all year round.
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Zero admin on your side
You approve the plan and the drafts; the sending, timing, and follow-through happen automatically while you're up the ladder earning.
Automated Marketing FAQs
What campaigns work best for a roofing business?
The seasonal trio does the heavy lifting: autumn gutter clearing, pre-winter roof checks, and spring moss treatment offers — plus post-storm outreach to past customers, which is consistently the strongest performer because it lands when roofs are already on everyone's mind.
Who actually writes the emails?
We do, in your business's voice, and you approve everything before it goes near a send button. If you'd rather tweak a line or add a photo of a recent job, that's easy — but there's no blank page waiting for you.
Who do the campaigns go to?
Your own customer list — people you've quoted or worked for, who already know your standard. We import and organise the list during setup, and every message includes the proper unsubscribe options to keep you compliant.
Is this going to feel like spam to my customers?
No — the schedule is a handful of genuinely useful, seasonal messages a year, not a weekly newsletter. A reminder that gutters need clearing before winter is the kind of email people act on rather than delete.
Which plans include Automated Marketing?
Email campaigns are included from the Growth plan, and the full Marketing Automation suite comes with Scale. The pricing page sets out exactly what each tier includes.
How much work is setup for me?
Very little — setup is done for you, from importing your customer list to drafting the first campaigns. Most roofers are live within 48 hours of the free audit, with the seasonal calendar agreed before anything sends.